Privacy Policy

Last updated: January 2024

PixelDMP ("we", "our", or "company") is committed to protecting the privacy and personal data of our clients, end users, and website visitors. This Privacy Policy describes how we collect, use, store, and protect personal information in compliance with the General Data Protection Law (LGPD - Law No. 13.709/2018) and other applicable legislation.

1. Information We Collect

1.1. Information You Provide

We collect information that you provide directly to us, including:

• Full name and contact information (email, phone, address)
• Company information (corporate name, tax ID, business address)
• Access credentials (username, password)
• Payment and billing information
• Communications you send to us

1.2. Automatically Collected Information

When you use our services or visit our website, we automatically collect:

• IP address and location information
• Browser type and operating system
• Pages visited and time spent
• Cookies and similar technologies
• Platform usage data (logs, performance metrics)

1.3. End User Data (through our clients)

As a Data Management Platform (DMP) provider, we process end user data collected by our clients, including:

• Unique device identifiers
• Browsing and online behavior data
• Inferred preferences and interests
• Demographic data (when provided)
• Transaction and conversion data

2. How We Use Your Information

We use the collected information for the following purposes:

2.1. Service Provision

• Provide, maintain, and improve our DMP services
• Process and manage marketing campaign data
• Create audience segments and analytics
• Provide technical support and customer service

2.2. Communication

• Send notifications about services and updates
• Respond to requests and questions
• Send marketing information (with your consent)

2.3. Improvements and Analytics

• Analyze platform usage to improve our services
• Develop new features and functionalities
• Conduct research and statistical analysis

2.4. Legal Compliance

• Comply with legal and regulatory obligations
• Protect rights, property, and security
• Prevent fraud and illegal activities

3. Information Sharing

We do not sell your personal information. We may share information in the following situations:

3.1. With Your Consent

We share information when you give us explicit permission to do so.

3.2. Service Providers

We may share information with third-party service providers who assist us in operating our business, subject to confidentiality and data protection agreements.

3.3. Legal Requirements

We may disclose information if required by law, court order, or legal process, or to protect our rights and security.

3.4. Business Transfers

In case of merger, acquisition, or asset sale, your information may be transferred as part of the transaction.

4. Data Security

We implement robust technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Role-based access controls
• Continuous security monitoring
• Regular backups and disaster recovery plans
• Regular employee training on data security
• Periodic security audits and testing

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. End user data is retained according to our clients' instructions and applicable legal requirements.

6. Your Rights under LGPD

You have the following rights regarding your personal data:

• Confirmation and Access: Request confirmation of the existence of processing and access to data
• Correction: Request correction of incomplete, inaccurate, or outdated data
• Anonymization, Blocking, or Deletion: Request anonymization, blocking, or deletion of unnecessary or excessive data
• Portability: Request data portability to another provider
• Deletion: Request deletion of data processed based on consent
• Information: Obtain information about public and private entities with which we share data
• Consent Withdrawal: Withdraw your consent at any time
• Opposition: Object to data processing under certain circumstances

7. Cookies and Similar Technologies

We use cookies and similar technologies to improve your experience, analyze website usage, and personalize content. You can manage cookie preferences through your browser settings.

8. International Transfers

Your data may be processed and stored on servers located outside Brazil. When this occurs, we ensure that adequate protection measures are implemented, including standard contractual clauses approved by the National Data Protection Authority (ANPD).

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor without adequate consent, we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by publishing the new policy on our website and updating the "Last updated" date. We recommend that you review this policy regularly.

11. Data Protection Officer (DPO)

For questions related to this Privacy Policy or to exercise your rights, please contact our Data Protection Officer:

12. Consent

By using our services or visiting our website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.

13. Applicable Law

This Privacy Policy is governed by Brazilian laws, especially the General Data Protection Law (LGPD - Law No. 13.709/2018) and the Internet Civil Framework (Law No. 12.965/2014).